Terms

Two parts. The first governs use of this website. The second sets out the standard terms we work under, which a signed engagement letter may vary.

Part one: this website

Informational only

Everything here describes services in general terms. Nothing on this site is an offer capable of acceptance and nothing forms a contract. A binding arrangement comes into existence only through a signed engagement letter or an email exchange in which scope, fee, and timeline are expressly agreed.

The example on the home page

The three descriptions shown are an illustration of a common pattern. They are not quotations from any real system about any real company, and they are not a claim about any named business.

No professional advice

Content here is not marketing, legal, or financial advice and should not be relied on as a basis for any decision.

Accuracy and availability

We keep this site accurate but do not warrant that it is free of error or always available. We may change or withdraw any part of it without notice.

Intellectual property

Text, layout, code, and marks belong to Feosto unless stated otherwise. You may read, quote briefly with attribution, and link to any page. You may not republish substantial parts or reproduce the design without written permission.

Part two: engagement terms

Scope

Each engagement is defined by a written proposal setting out deliverables, interview count, timeline, and a fixed fee. Work outside that scope is quoted separately before it starts. We take one project at a time, so scope changes move the end date rather than compressing the work.

The decision is yours

Positioning work produces a recommendation. Adopting it is your decision and requires internal agreement we cannot supply. Where a company cannot reach that agreement, the engagement still delivers the analysis and the options, and we will say plainly that the decision remains open.

Client responsibilities

You agree to make interviewees reasonably available, to nominate one person with authority to approve the positioning statement, and to attend the working session with the people who can actually decide. An engagement approved by someone without that authority is the most common way this work is wasted.

You are responsible for the accuracy of factual claims about your own product, customers, and performance. We will not assert something we cannot see evidence for.

No performance guarantee

We do not guarantee that answer engines will adopt your description, that inconsistencies will resolve within any timeframe, or that positioning will produce revenue. Third-party models update on their own schedule and no supplier controls them. Where consistency work depends on sources we do not own, such as directories or press coverage, we can advise and draft but cannot compel a change.

Interviews

Recorded only with consent. Transcripts are used for your deliverable, never published, and deleted within ninety days of project close. Quotes are anonymised unless the speaker agrees otherwise in writing.

Fees and payment

Fixed per engagement, stated in the proposal. Half is invoiced at the start and the balance on delivery. Invoices are payable within fourteen days. We may pause work on overdue accounts.

Ownership

On receipt of final payment, copyright in the delivered message system transfers to you in full, worldwide and in perpetuity. Until then it is licensed to you for review only and may not be published.

Our frameworks, interview instruments, and internal methods remain ours. You receive a perpetual licence to use them as embedded in the delivered work. We will not name you as a client or reproduce the work publicly without your written consent.

Confidentiality

Each side keeps the other’s non-public information confidential and uses it only for the engagement. This survives by three years, and does not apply to information that is public through no fault of the receiving party, was already lawfully held, or must be disclosed by law.

Cancellation

Either side may end an engagement in writing. If you cancel, you pay for work completed to that point plus any third-party costs already committed. If we cancel other than for non-payment or breach, we refund fees for work not delivered.

Liability

Our total liability arising from any engagement is limited to the fees paid for it. We are not liable for lost profit, revenue, opportunity, or reputational harm, or for commercial decisions taken in reliance on a recommendation. Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Governing law

These terms are governed by the laws of the State of Wyoming, United States, and its courts have exclusive jurisdiction. A signed engagement letter naming a different governing law prevails.

Precedence

Where a signed engagement letter conflicts with this page, the engagement letter wins.

Contact

Feosto. A registered LLC in Wyoming, United States.
shaban@feosto.com